I am so on-the-ball this week, I plan to cover TWO chapters of $100 Startup so as to finish up PART 1. Why? Because I’m seriously ready to move on to Part 2. The chapters over there look more action-packed. And I’m an impatient girl.
Chapter 4 of $100 Startup
Chapter 4, of the $100 Startup, feels out of place. It seems to me like it should come toward the END of the book, after your entrepreneurial dabbling has begun to pay off. The book itself is about starting up a business, yet this particular chapter discusses taking your already-established-business on the road. Don’t get me wrong — it’s not a bad chapter — I just think it should have appeared later in the book. Like maybe the end. I think I already said that. Sorry.
The Rise of the Roaming Entrepreneur
Chris Guillebeau has stressed the following point more than once in $100 Startup, and I like the feeling it evokes every time:
“The business is structured around my life, not the other way around.”
This suggests that priorities are in order, and proper due is being paid to what matters most. Work should not be a person’s main priority in life. Family, or friends, or adventure, or fun, or just plain JOY — these are the things which should come first, and I’m quite pleased that $100 Startup gets this right.
“You don’t need to be an author
or even think of yourself as a writer
to take advantage of this changing world.”
Another idea presented in $100 Startup is to become your own publisher. Chris Guillebeau indicates that digital publishing typically falls into one of three categories: one-off products, fixed-period courses, and recurring subscriptions. Then he hints that this stuff will all be discussed later in the book. See? I told you so! I am chomping at the bit to jump into Part 2!
Chapter 5 of $100 Startup
Of all the chapters I have read in $100 Startup, this is my very favorite thus far. It’s all about finding out, “Who are your people?” According to the so-called “New Demographics”, gender, age, location, race, and income no longer need to be the determining factors of your target market. Your target market may be determined as those with similar interests, passions, skills, beliefs, or values.
Other thoughts presented in this chapter of $100 Startup include figuring out which strategy you should pursue in choosing projects. One way is to create a solution “when lots of people are interested in something but have a hard time implementing it in their daily lives.” Establish yourself as an authority, and simplify problems.
Alternatively, you can ask your followers, fan base, customers — those who already know you — which direction they would like to see you go.
I’d personally be afraid of this second method. I don’t trust large crowds to make good choices. I don’t even trust four people to properly handle a four-way stop. Besides, I rather relish the image of me as an expert on something — or at least, touting myself as such.
Who are my people?
Are *YOU* my “who”?
And if this blesséd news be true,
then tell me, pray, what should I do?
Next week we jump into Part 2. That still rhymed just then. I’m sorry. Done now.