SEO, Keywords and Keyword Phrase
Keywords and a keyword phrase are the backbone of any successful SEO campaign. If you don’t pay attention to the keywords in your articles, chances are you won’t be searched on the keywords you would like to be searched on. That being said, how many websites are out there? Millions, 10′s of millions… So, what are the chances that you will be searched for, let’s say, KEYWORDS on Google? Not very likely, at least not until you have proven that you are a legitimate source of information whom millions of people trust (meaning top websites have “linked back” to you, lending credibility). You might get yourself ranked in the top ten pages of Google search results, but honestly, how many times have you searched through 10 pages of search results to find the article that was just right for the Keywords you typed in? (I’m guessing… Never.)
So, let’s just assume for a moment that you will NOT be searched for the singular keyword you want… That’s ok. Don’t lose hope just yet. If you have Google Analytics (and if you are a webmaster, I would consider this a must), then I’m sure you have seen that people find your site by searching for a ”key phrase” as well. For the beginning blogger out there, a key phrase is the way to go. Let’s use this post as an example. I have not utilized a “keyword phrase” very well in this post, yet… But let’s just say that I would like to make my “keyword phrase” the words keyword phrase. In this paragraph alone I have now used this wording 5 times already. Ideally if I would like to make this my keyword phrase I would end up using it 15 – 20 times in the course of a 1200 word post. The other key to using a keyword phrase is to add it into your page titles H1 – H6. Doing this will lend a lot more credibility to your keyword phrase. For most bloggers who are writing for the pure sake of writing and not informational purposes, using a keyword or keyword phrase this many times in such a short post is not feasible. It just looks like you are trying to stuff keywords into a post. What I recommend to the blogger who is writing for the pure art of writing is to pick a keyword phrase and then attempt to work it in as many times as possible without losing anything from the quality of your post.
Where to get your Keyword Phrase?
When I first started working on TheWorld4Realz, figuring out the keyword phrase was a struggle. I would usually let my wife write the post and then go through the entire thing looking for something that stuck out. Most of the time I would only get 2 to 3 uses of the phrase I wanted. What I do now is go through the post looking for a good keyword phrase and then I make sure to pop it in a couple more times than it would have otherwise. My wife has a tendency to abbreviate or only use a person’s first name in a post. I would go through and remove the abbreviations or add the person’s last name back in. Little things like that. The other method is to pick a singular keyword, then go into the Google search bar and type that keyword in. When the search results pop up on Google, scroll to the bottom of that search page and look for this:
These are the the “Searches related to” phrases. I searched for Keyword and those were the results it gave me. If you don’t get a good keyword phrase from searching a keyword, try searching a keyword phrase to see if it suggests a “better” keyword phrase. Once you have the keyword phrase you will be utilizing, find ways to plug it into the post naturally and without sounding forced. After all, you are a writer first, not a keyword junkie. These search results are also a good resource for keywords. Utilize phrases in your keywords section of your post instead of singular words. I will be discussing some other methods of featuring keywords and a keyword phrase in the future, but this is enough to get you heading down the right path!
[[ Yet another blogging basics post from "the hubz", I will be posting some relevant SEO, Social Media and general blogging tips from time to time when Andi-Roo feels like taking a break. I hope you get something out of these posts and I'd love to hear your comments! ]] — Feel free to message me on Twitter as well –> @jlibecap
Good luck and let me know how this worked for you!